You need the bitmap TIFF format when:
• the logo does not need to be enlarged significantly

and the following may be true:
• the logo will be placed in page layout or text editing software such as Quark Express, Pagemaker, Indesign, Word or Wordperfect
• color needs to be applied to the logo inside of the page layout or text editing software (but not inside Photoshop)
• the logo needs to have a transparent background inside of the page layout or text editing software (but not inside Photoshop)

Examples:
• I plan to import the black-and-white TIFF into Quark, then apply the color blue to the logo and apply transparency to the background.
• I plan to import the logo into Word, reduce the size, and leave it in the color black.

Caution:
Enlarging a TIFF significantly can result in a loss of quality.

Common question:
I was told I need a 300ppi resolution logo, but this logo is 1200ppi. Don't I need a 300ppi logo?
1200ppi is needed to ensure quality in the smaller text of the logos that include the tag line. The extra resolution also gives assurance that quality will be maintained if the logo absolutely must be enlarged a little. It's ok in bitmap TIFFs to have too much resolution but not ok to have too little.

You need the EPS format when:
• the logo may need to be enlarged significantly
• the EPS logo is already the final color
• you do not need it to have a transparent background, and a white background is ok

and the following may be true:
• the logo will be placed in page layout or text editing software such as Quark Express, Pagemaker, Indesign, Word or Wordperfect, and a TIFF will not work well

Examples:
• I plan to import the EPS logo into Quark and enlarge it significantly. A white background is ok. I don't need it to have a transparent background.

Spot color verses CMYK color:
If your final printed piece will have full-color photos in it, then you probably need the CMYK version. If your final printed piece will have only 1, 2, or 3 colors, you probably need the spot color logo. Consult the person who is producing the final piece, and if you need more advice, contact Stacy for help.

Common question:
The logo looks jagged and low quality onscreen. Is something wrong?
Not necessarily. Print it and examine the quality of the print. Often the print quality will be very good even though the logo looks bad onscreen. If the print quality is not good, try the TIFF even if you must enlarge it, and see how it prints. If the printed TIFF is low quality, contact Stacy to request help.

You need the Illustrator format when:
• the logo may need to be enlarged significantly

and the following may be true:
• the logo needs to be manually trapped* to other artwork
• needs to be used in Illustrator or CorelDraw
• color needs to be applied to the logo in Illustrator or CorelDraw
• you need a different background color and you can't use a TIFF

Examples:
• I plan to provide the logo to a t-shirt company, and they need to use the artwork in CorelDraw or Illustrator.

*Trapping is when the edges of two different adjacent colors are made to overlap slightly. This ensures that the background will not show through if the two colors are out of position slightly when printed separately, as is the case on a printing press. Some commercial printers have software that will do the trapping automatically so that you don't have to do it manually in Illustrator. Ask the printer before you go to the trouble of doing it yourself.

You need the Photoshop paths format when:
• you need to use the logo in Photoshop

and the following may be true:
• you want to combine the logo with other images in Photoshop
• you need to use Photoshop to make a transparent background and/or a simple drop shadow
• you want to export the logo in GIF format at a different size than is offered
• you want to export the logo in GIF format with a transparent background and/or drop shadow for the Web
• color needs to be applied to the logo in Photoshop
• the logo may need to be enlarged significantly
• you want to make it into a Photoshop shape so that you can use the logo on shape layers

Examples:
• I plan to use the logo in Photoshop, apply a simple drop shadow, and combine it with a photo collage in the Photoshop document. For help using the logo in Photoshop, contact Stacy.

You need the JPEG format when:
• you cannot get the TIFF or EPS to work for some reason

Caution:
• Although the JPEG format logos may work sufficiently for printed pieces in some cases, the format is not designed for the reproduction of solid color artwork or for use in preparing materials for print. If you must use the JPEG format, always check the printed quality before committing it for use. Resaving JPEGs multiple times in the JPEG format will result in a loss of quality. Enlarging the JPEG significantly will result in a loss of quality.

Note about logos for display on Web pages:
• The JPEG format is not designed for the onscreen display of solid color artwork. It is designed for continuous tone images, such as photographs. The GIF format is appropriate for the onscreen display of solid color artwork, which includes the Berry logos. You may download Berry logos for the Web at http://www.berry.edu/PR/resources/logosforscreen.asp .