Anna Vredeveld

Anna Vredeveld

Assistant Professor of Marketing

Department: Marketing
Phone: (706) 290-2684
Fax: (706) 802-6728
Campus Box: 495024
Location: Green Hall 315
E-mail: avredeveld@berry.edu

Education

  • Ph.D. Business Administration (Marketing), University of Connecticut
  • M.B.A. University of North Carolina at Greensboro
  • M.S. Business and Economics, Lund University

Teaching Interests

  • Principles of Marketing
  • Brand Management
  • Experiential Marketing
  • Qualitative Research Methods

Selected Publications

Conference Proceedings (Extended Abstracts)

  • Kara, Selcan & Anna J. Vredeveld (2015), “Shared Brand Consumption and Relational Brand Connections,” in Advances of Consumer Research: Volume 43, Eds. Kristin Diehl & Carolyn Yoon, Duluth, MN: Association for Consumer Research, p. 584-585.
  • Vredeveld, Anna J. & Robin A. Coulter (2014), “Cultural Brand Engagement: The Roles of Brands in the Construction of Cultural Experiences,” in Advances of Consumer Research: Volume 42, Eds. June Cotte & Stacy Wood, Duluth, MN: Association for Consumer Research, p. 522-523.
  • Vredeveld, Anna J., William T. Ross, Jr., & Robin A. Coulter (2013), “Collective Moral Identity Projects: Authentic Brand Users’ Anti-Counterfeit Framework,” in Advances of Consumer Research: Volume 41, Eds. Simona Botti & Aparna A. Labroo, Duluth, MN: Association for Consumer Research, p. 572-573.

Selected Conference Presentations

  • “Shared Brand Consumption and Relational Brand Connections,” with Selcan Kara. Association for Consumer Research (ACR) North American Conference 2015, New Orleans, LA. 
  • “Cultural Brand Engagement: The Roles of Brands in the Construction of Cultural Experiences,” with Robin Coulter. Association for Consumer Research (ACR) Annual North America Conference 2014, Baltimore, MD.
  •  “Protecting the Brand in the Face of Counterfeits: Genuine-Item Consumers’ Anti-Counterfeit Framework,” with Robin Coulter & William Ross, Jr. Brands and Brand Relationships (BBR) Conference 2014, Boston, MA.
  •  “The Bucket List: How Consumers Customize Temporal Perspective to Guide and Shape Their Life-Story,” with Jeffrey Carlson. Association for Consumer Research (ACR) Annual North America Conference 2013, Chicago, IL.
  •  “Gendered Cultural Identity Projects: Negotiating Brand Meanings across Cultural Contexts,” with Robin Coulter. American Marketing Association (AMA) Winter Marketing Educators Conference 2013, Las Vegas, NV.