Business at Berry College

Nancy Albers-Miller
Professor of Marketing; Department Chair

Department: Marketing
Phone: (706) 238-5891
Campus Box:5024
Location:Green 325B
E-mail: nmiller@berry.edu

Vita
Personal Web Site

Education:
  • Ph.D., Marketing, University of Houston, 1994
  • MBA, Southwest Texas State University, 1989
  • B.S., Speech Communications, University of Texas at Austin, 1982 

Teaching Interest:
  • International Marketing
  • Social Media Marketing
  • Experiential Marketing
  • Marketing Research and Analysis 

Research Interest:
  • Cross-Cultural and International Consumer Behavior and Advertising
  • Consumer Values
  • Marketing Education

Field Experience:
  • Branch Manager, Newark Electronics, 1986-1988
  • Vice President, Allied American International, 1983-1986
  • Store Manager, Hickory Farms of Ohio, 1982-1983. 

Selected Publications:
  • Albers-Miller, Nancy D. (2010), “Managing the Service Component in Academics: Practical Advice for Scholars,” Journal for the Advancement of Marketing Education, 15 (Winter) 67-72.
  • Albers-Miller, Nancy D., Robert D. Straughan and Penelope J. Prenshaw (2007), "Advertising Travel Services to the Business Traveler: A Cross-Cultural Study," Tourism Management, eds. Arch G. Woodside and Drew Martin, Chapter 11, 185-196.
  • Albers-Miller, Nancy D. (2007), "Everything I Learned about Teaching I Learned from Bad Examples, (OK, not Everything)," Journal for Advancement of Marketing Education, 10 (Summer), 12-16.
  • Albers-Miller, Nancy D. and V. Myles Landers (2006), "Consumer Behavior Characteristics Associated with the Selection of Extreme Sports Alternatives: A Comparison of Mountain Climbing, Skydiving and Scuba Diving," Sport Marketing in the New Millennium, Editor Brenda Pitts, 1-19.
  • Sharma, Dheeraj, Nancy D. Albers-Miller, and Lou E. Pelton and Robert D. Straughan (2006), “The Impact of Image Management, Self-Justification, and Escalation of Commitment on Knowledge Development in the Marketing Discipline,” Journal of Marketing Education, 28 (2), 161-171.
  • Woodside, Arch G., Marylouise Caldwell and Nancy D. Albers-Miller (2004), “Broadening the Study of Tourism: Introduction to the Special Issue on the Consumer Psychology of Travel/Tourism Behavior,” Journal of Travel and Tourism Marketing, 17 (1), 1-6.
  • Albers-Miller, Nancy D., Penelope J. Prenshaw and Robert D. Straughan (2004), “Managing Student Satisfaction with Non-Business Curriculum Alternatives: An Analysis of Student Perceptions with Strategic Implications,” Journal for Advancement of Marketing Education, 5 (Winter), 15-26.
  • Albers-Miller, Nancy D., Robert D. Straughan and Penelope J. Prenshaw (2001), "Exploring Innovative Teaching among Marketing Educators: Perceptions of Innovative Activities and Existing Reward and Support Programs," Journal of Marketing Education, 23 (3), 249-259.
  • Albers-Miller, Nancy D. and Robert D. Straughan (2000), “Financial Services Advertising in Eight Non-English Speaking Countries,” International Journal of Bank Marketing, 18 (7), 347-357.
  • Straughan, Robert D. and Nancy D. Albers-Miller (2000), “Marketing Education Research: Credit for the Advancement of our Own Profession?” Journal of Marketing Management, 16 (7), 793-812.
  • Straughan, Robert D. and Nancy D. Albers-Miller (2000), “An International Investigation of Cultural and Demographic Effects on Domestic Retail Loyalty,” International Marketing Review, 18 (5), 521-541. Awarded the Emerald Literati Club 2002 Highly Commended Award. 
  • Albers-Miller, Nancy D., Thomas D. Sigerstad and Robert D. Straughan (2000), "Internationalization of the Undergraduate Curriculum: Insight from Recruiters," Journal of Teaching in International Business, 11 (4), 55-80.

Professional Associations:
  • President, Association of Collegiate Marketing Educators, 2003 - 2004
  • Board of Directors, Academy of Business Education, 2001 – present
  • Advisor, Beta Gamma Sigma, 2006-present
  • President, Faculty Assembly, Berry College, 2008-2009

 
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