Business at Berry College

Basil Englis
Richard Edgerton Professor of Marketing

Department: Marketing
Phone: (706) 290-2645
Campus Box:5024
Location:Green Hall 221B
E-mail: benglis@berry.edu

Vita
Personal Web Site

Education:
  • Post-Doctoral, Political Psychology, Dartmouth College
  • Ph.D., Dartmouth College
  • B.A., Hunter College of the City University of New York 

Teaching Interest:
  • Consumer Behavior
  • Qualitative Marketing Research
  • Marketing Strategy
  • Culture and Consumption

Research Interest:
  • Consumer Psychology
  • Sustainable Consumption/Green Marketing
  • Product and Brand Symbolism
  • Lifestyles and Values

Field Experience:
  • Expert Witness and Trademark Consumer Research - American Airlines, Inc. v. Yahoo!, Inc. (2009)
  • Consumer Research - Citizens Banking Corporation v. Citizens Financial Group, Inc. (2008)
  • Market Segmentation - Kelton Research, Inc., Los Angeles, CA (2007)
  • Marketing Research, Strategic Planning and Organizational Development - PPG Industries (2005-2007)
  • Market Research/Benchmarking Study – eBay (2004)
  • Market Research and Strategic Planning – Black & Decker, Inc., Towson, MD (2002 – 2004) 

Selected Publications:
  • Bamossy, Gary and Basil G. Englis (2010), "Talk the Green Talk, Shop the Green Walk?," Advances in Consumer Research, in press.
  • Englis, Paula D. and Basil G. Englis (2009), "Using knowledge management to gain competitive advantage in the textile and apparel value chain: A comparison small and large firms," in New Technology-Based Firms in the New Millenium, Vol VII, ed. Ray Oakey, Saleema Kauser, Aard Groen and Peter Van der Sijde, Pergamon, Oxford, England, pp. 103-116
  • Fournier, Susan, Michael R. Solomon and Basil G. Englis (2008), “How Meanings Matter: Resonance as a Mediator of the Meaning à Strength à Value Brand Equity Chain,” in Handbook of Brand and Experience Management, Bernd H. Schmitt (ed.). Boston, MA: Elgar Publishing, in press.
  • Wood, Natalie T., Michael R. Solomon, and Basil G. Englis (2008), “Personalization of the Web Interface: The Impact of Web Avatars on Users’ Responses to E-Commerce Sites,” Journal of Website Promotion, 2(1&2), 53-69.
  • Zhang, Ou, Wi-Suk Kwon, Michael R. Solomon and Basil G. Englis (2007), “Meanings of Male Looks: A Qualitative Approach,” ITAA Proceedings, 64, in press (abstract).
  • Langenderfer, Jeff, Basil G. Englis, and Michael R. Solomon (2006), "The Use of Visual Images in Online Marketing Research: Trademark and Copyright Implications, Review of Business Research, VI (1), 22-33.
  • Danskin, Paula, Basil G. Englis, Michael R. Solomon, and Marla Goldsmith (2005), "Knowledge Management as Competitive Advantage: Lessons from the Textile and Apparel Value Chain," Journal of Knowledge Management, 9(2), 91-102.

Professional Associations:
  • American Marketing Association
  • American Psychological Association
  • Association for Consumer Research 
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