Business at Berry College
  • Future Students
    Begin Your Journey at Berry

    » Admissions Home 

    » Academics Home 

    » Campus Life 


    Undergraduate Admission 

    Graduate Admission 

    International Admission 

    Transfer Admission 

    Athletics Recruiting 

    Financial Aid Information 

    Visit Campus 

    Information Request 

    Pay Your Deposit 

    Apply Online 

    VikingWeb Student Portal 

    Virtual Tour

  • Berry Students
    Student Services



    Campus Safety 

    Career Center 

    Computer Labs 

    Counseling Center 

    Dining Services 

    Disability Services 

    Health & Wellness 

    Jobs on Campus 

    Mail Services 

    Tech Support 


    The Writing Center 


    Academic Calendar 

    Academic Student Services 

    Campbell School of Business 

    Charter School of Education & Human Sciences 

    Evans School of Humanities, Arts & Social Sciences 

    School of Mathematical & Natural Sciences 

    Division of Nursing



    Honors Program 

    International Programs (Study Abroad) 

    Memorial Library 

    Research Scholarships and Programs 

    Student Life

    Dean of Students 

    Cage Center Info 



    Outdoor Recreation 

    Rome Area Info 


    Service Opportunities 


    Student Activities 

    Student Directory 

    Student Housing 

    Student Work 

    Viking Code Handbook 

    Viking Fusion 


    Enrollment & Financial Information

    Business Office 

    Financial Aid 


    Tuition and Fees

  • Alumni & Friends

    Visit the Berry Alumni Web Site 

    Alumni Accent Archives 

    Alumni Center 

    Event Calendar 

    Berry Magazine 

    Sports Info & News 

    Support Berry 

  • Parents & Family

    Parent Information 

    FAQ for Parents 



    Academic Programs 

    Academic Student Services 

    Berry News 

    Business Office 

    Campus Safety 

    Counseling Center 

    Dean of Students 

    Dining Plan 

    Financial Aid 

    Health & Wellness 

    Sports News & Info 

    Student Housing 

  • Faculty & Staff


    Business Office 

    Campus Safety 

    Event Calendar 

    Faculty & Staff Directory 

    Human Resources (VikingWeb) 

    Mail Services 

    Tech Support 

  • Quick Links

    Academic Calendar


    Admissions Application 


    Berry Kids Programs 

    BERRY Magazine 

    BOLD Program 


    Business Office 

    Campus Police 

    Campus Visit 

    Career Center 


    Chaplain's Office 

    Child Development Center 

    Commencement Information 


    Counseling Center 

    Cultural Events Requirements 


    Driving Directions 

    Elementary/Middle School

    Financial Aid 

    First-year Experience 

    Graduate of Education 

    Health and Wellness 

    Human Resources 

    Information Technology 

    Institutional Research 

    Instructional Technology 

    Interfaith Council 

    International Programs (Study Abroad) 



    Mail Services 

    Majors List 

    MBA Program 

    Multicultural Affairs 

    Oak Hill & The Martha Berry Museum 

    Outdoor Recreation 

    Pay Bill 

    Performing Arts 


    President's Office 


    Public Relations 

    Quick Facts 



    Residence Life 


    Student Activities 

    Student Orientation (SOAR) 

    Student Printing FAQ

    Student Work Experience Program 

    Sustainability and Environmental Compliance 

    Viking Code Handbook 

    WAC (Writing Across Curriculum) 

    Women's Studies 

    Writing Center 


Government and International Studies majors page photo

Berry College’s marketing program is one of five majors offered through the Campbell School of Business. It will help you prepare for career opportunities in business, government and nonprofit organizations or for graduate study.

Why choose a marketing major at Berry?

As a marketing major at Berry, you’ll learn about the details of marketing through courses that cover the principles of marketing, consumer behavior, marketing research and marketing strategy. Marketing majors can develop a focus for their advanced coursework by selecting from elective courses in marketing communication, international marketing, personal selling, new product development, qualitative research methods, experiential marketing and advanced marketing research.

Marketing majors develop the skills and knowledge necessary to research and identify target audiences, develop products and services, formulate pricing and distribution strategies, and develop advertising and promotional campaigns. The curriculum emphasizes firsthand experience through internships, class projects, development of marketing plans for clients and advanced research experiences.

How will you gain firsthand experience?

Internships help you connect academics with your career, and with Berry’s proximity to Atlanta, Birmingham and Chattanooga, opportunities for business-related internships abound. Berry marketing majors have gained valuable work experience through internships in sports marketing, health care, financial services, manufacturing, communications and nonprofit industries.

Marketing majors often work closely with their professors as research assistants, and classes work on marketing projects on behalf of area businesses. Students also learn from guest speakers from the local business community.

In addition, Berry marketing students can take advantage of opportunities to study abroad in such locations as Holland, Switzerland, Ireland, Australia and Jamaica or attend professional conferences.

Do graduates get jobs?

Berry marketing graduates are working in diverse industries that range from wilderness and wildlife preservation to the health care industry and from entertainment and destination marketing to NASCAR and other sports marketing settings. Some graduates pursue higher degrees in business or related fields; recent graduates have obtained MBA, Master of Marketing Research, Master of Sports Management and doctoral degrees at such institutions as Carnegie Mellon, the University of Georgia, the University of Kentucky, the University of Alabama and Mississippi State University.

Whatever their career path, Berry graduates are well known for their exemplary work ethic.

What's great about the Berry marketing faculty?

Berry College is student-focused with an emphasis on great teaching. You’ll be instructed by full-time faculty members, not teaching assistants. Your professors will have diverse backgrounds and specialties that bring the world into your classroom. Areas of expertise include advertising, consumer research, international marketing, cultural values and ethics, public policy and marketing, marketing research, product symbolism, and lifestyle marketing. Marketing faculty members have been successful in generating external grants to support their research. Several also are active business consultants with major national and international corporations and not for profit organizations.

What about student organizations?

Many marketing students participate in the student marketing club, the Berry Association of Marketing, a collegiate chapter of the American Marketing Association. Activities include organizing an annual panel of marketing professionals who come to campus to interact with students and discuss their careers and fields of expertise. Marketing students also take part in the Executive Round Table program, which provides a forum for students, faculty, staff and industry representatives to share ideas and opinions on a variety of timely, far-reaching business topics.

Copyright © 2013 Berry College • 2277 Martha Berry Hwy NW • Mount Berry, GA 30149 • (706) 232 5374
  Berry Home | Directions | Policies | Employment | Translations: Chinese | Español | Korean   
Follow us:
  • Facebook
  • Twitter
  • YouTube
  • Vimeo
  • LinkedIn
  • Flickr
  • Instagram
Hide Berry Social Media Channel