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Marketing

Government and International Studies majors page photo

Berry College’s marketing program is one of five majors offered through the Campbell School of Business. It will help you prepare for career opportunities in business, government and nonprofit organizations or for graduate study.

Why choose a marketing major at Berry?

As a marketing major at Berry, you’ll learn about the details of marketing through courses that cover the principles of marketing, consumer behavior, marketing research and marketing strategy. Marketing majors can develop a focus for their advanced coursework by selecting from elective courses in marketing communication, international marketing, personal selling, new product development, qualitative research methods, experiential marketing and advanced marketing research.

Marketing majors develop the skills and knowledge necessary to research and identify target audiences, develop products and services, formulate pricing and distribution strategies, and develop advertising and promotional campaigns. The curriculum emphasizes firsthand experience through internships, class projects, development of marketing plans for clients and advanced research experiences.

How will you gain firsthand experience?

Internships help you connect academics with your career, and with Berry’s proximity to Atlanta, Birmingham and Chattanooga, opportunities for business-related internships abound. Berry marketing majors have gained valuable work experience through internships in sports marketing, health care, financial services, manufacturing, communications and nonprofit industries.

Marketing majors often work closely with their professors as research assistants, and classes work on marketing projects on behalf of area businesses. Students also learn from guest speakers from the local business community.

In addition, Berry marketing students can take advantage of opportunities to study abroad in such locations as Holland, Switzerland, Ireland, Australia and Jamaica or attend professional conferences.

Do graduates get jobs?

Berry marketing graduates are working in diverse industries that range from wilderness and wildlife preservation to the health care industry and from entertainment and destination marketing to NASCAR and other sports marketing settings. Some graduates pursue higher degrees in business or related fields; recent graduates have obtained MBA, Master of Marketing Research, Master of Sports Management and doctoral degrees at such institutions as Carnegie Mellon, the University of Georgia, the University of Kentucky, the University of Alabama and Mississippi State University.

Whatever their career path, Berry graduates are well known for their exemplary work ethic.

What's great about the Berry marketing faculty?

Berry College is student-focused with an emphasis on great teaching. You’ll be instructed by full-time faculty members, not teaching assistants. Your professors will have diverse backgrounds and specialties that bring the world into your classroom. Areas of expertise include advertising, consumer research, international marketing, cultural values and ethics, public policy and marketing, marketing research, product symbolism, and lifestyle marketing. Marketing faculty members have been successful in generating external grants to support their research. Several also are active business consultants with major national and international corporations and not for profit organizations.

What about student organizations?

Many marketing students participate in the student marketing club, the Berry Association of Marketing, a collegiate chapter of the American Marketing Association. Activities include organizing an annual panel of marketing professionals who come to campus to interact with students and discuss their careers and fields of expertise. Marketing students also take part in the Executive Round Table program, which provides a forum for students, faculty, staff and industry representatives to share ideas and opinions on a variety of timely, far-reaching business topics.

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