Sports Communication Major Overview
The Super Bowl, the World Cup, the U.S.
Open. Start with a major in sports communication and you could find yourself
where the action is, covering or promoting big-time sports events. It’s not all
glamour, though. You might pay your dues covering high school sports for the
local paper. Keep in mind that sports reporting today is about much more than
covering games and profiling athletes. Some investigators dig deep into steroid
use, racism, and other tough topics. Students of sports communication, also
called sports media and sports journalism, prepare for careers as sports
journalists or public relations professionals specializing in sports.
Are You Ready To...?
- Practice play-by-play announcing
- Learn the finer points of
- Pick up strategies for
representing a team in the face of negative publicity
- Follow the writing rules of
Associated Press style
- Operate broadcasting equipment
to produce field assignments
- Study the history, economics,
psychology, and cultural significance of sport
- Attend lots of sporting events
- Write, write, and write some
- Work on the school newspaper,
radio station, or TV station
It Helps To Be...
Willing to work hard at improving your
written and oral communication skills. Of course, being a huge sports fan doesn’t
- Will you have the chance to
choose a specialty, such as broadcasting, print journalism, or public
- Which department or school
offers the major? If it’s offered by the journalism school, your
requirements will likely be different than if it’s offered by the
- How many courses in sports
communication does the program offer?
- What opportunities will you
have for hands-on experience?
- What student-run news media
does the school support?
- Does the school offer sports
you have an interest in?
Put on your game face: in a sports
reporting course, you will learn by doing. That means covering your school’s
sports teams and writing "game stories." You will also try your hand at
columns, features, and, possibly, in-depth investigative reporting. Whatever
you turn your pen to, you will hone key skills like interviewing and note-taking.
Expect an intense, professional atmosphere. You will scramble to meet deadlines
while living up to strict newsroom standards. In fact, some teachers will not
accept late assignments at all. They also tend to be sticklers for accuracy and
good spelling, just like editors. When not writing, you will read and analyze
different types of professional sportswriting, listen to guest speakers, and
discuss topics like journalistic ethics. Click here for a list of Berry's Sports COM courses.