Amy Potts Works on Audio/Visual Campaign |
Berry College History major, Amy Katherine Potts (07C), joined the Berry College Longleaf Pine Project in September of 2006. Her role was the Project Coordinator of Audio/Visual Media. Amy was drawn to the project after interviewing Dr. Cipollini for the local campus television station, Viking Vision, in the fall of 2005. As part of her job, she coordinated the production of an eight minute educational infomercial for the Berry College Longleaf Pine Project. First she had to find companies to outsource the production to via the internet. She located examples of their work that were used in the selection process. Dan Sperling Productions was chosen for the project. Working with Dan Sperling Productions, she helped with location scouting, camera work and even participated as an "actor" during the filming. Amy also worked on finding photographs of non-native plants and historic logging as well as acquiring the rights to use them in the video. Filming occured on the Berry College campus over the course of two weekends, one in February and the other in April. After editing is finished, the infomercial will be distributed to landowners by the Georgia Forestry Commission and podcast on the project's website. To raise awareness about the project, Amy traveled to the Fisharama/Buckarama in Atlanta February 2-4. She assembled a photo poster for the event and carried another poster prepared by others on the project. To better educate the public, tools used in planting, longleaf pine cones and equipment used in prescribed burning were displayed on the tables along with brochures the team had prepared. Also taken were cross-sections from a Longleaf Pine tree that were over 200 years old. Amy answered the questions of many people in attendance who were unaware of the Longleaf Pine's existance in northwest Georgia. In addition to the video, Amy was responsible for renovating the Longleaf Pine website. Using the Berry College template, Amy simplified the site and made it easier to navigate for visitors.The site was expanded to include new sections such as recommended books, scholarly papers and individual pages for the many events that have occured since 2003. Numerous photographs were added to give the web site more interest to those visiting. Amy also coordinated the printing of new signs for the Berry College Longleaf Pine Trail which will soon be installed to better educate trail visitors. Dr. Martin Cipollini updated the signs that will be installed along the trail and remain for five years. Besides working on the audio/visual campaign for the project, Amy also planted seedlings and was trained in herbiciding and prescribed burning. In the fall, she helped with herbiciding and then in the winter and spring she helped plant many seedlings. Over the course of the school year, Amy participated in three controlled burns. The various projects she participated in helped increase her knowledge about the current state of forest health and of Longleaf Pines. |
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