• Business Sense
  • Business Sense
  • Business Sense
  • Business Sense
  • Business Sense
  • Business Sense
  • Business Sense
  • Business Sense
  • Business Sense
  • Business Sense
  • Business Sense
  • Business Sense

Business Sense

Forbes Magazine Editor-in-Chief Steve Forbes played to a full house last week speaking on the economy, healthcare and monetary policy.

The chairman and CEO of Forbes Media and former presidential candidate spoke about his newest book “How Capitalism Will Save Us” March 31 in the Steven J. Cage Athletic and Recreation Center. Forbes appeared at Berry for the 5th annual Gloria Shatto Lecture. He follows in the footsteps of former Secretary of State Madeleine Albright, Super Bowl-winning coach Tony Dungy and renowned neurosurgeon Benjamin S. Carson Sr. in sharing his experiences with Berry students and the local community thanks to the endowed lectureship named for the college’s sixth president.

Several times during the speech, the audience of more than 1,300 erupted in applause as well as laughter at Forbes’ witty remarks.

“This is an unusual institution … a woman founding a college initially for men, and then co-education. That was amazing over 100 years ago,” Forbes said. “And Berry’s approach to education, which is combining book learning ... with work experiences, has impressed people over the years - including Henry Ford, who was not an easy man to impress. When he became very wealthy, everyone had unusual opportunities for him to part with his money: Martha Berry knew how to do it. So, this institution has a lot going for it.”

Forbes noted that there are a variety of ways “you can, in fact, do good and one is doing a business that is successful.” For example, he noted that recent inventions such as iPads, and iPhones “have probably done more to better the human condition…They create wealth and that enables people to give away wealth and provide products and services that people now can no longer live without.”

Forbes spoke about and took several questions on the U.S. economy.

“The economy – it’s sluggish… Usually after a downturn, you get a sharp upturn at least initially. But what’s remarkable about this downturn is how sluggish it’s been,” he said. “I wish the media would focus more on the Federal Reserve printing too much money.” Forbes noted that a convoluted tax code, healthcare changes, and uncertainty about energy doesn’t help. “That’s why we haven’t had this sharp snapback yet.”

During a class discussion earlier in the day at the Campbell School of Business, Forbes encouraged students not to wait for their dream jobs. He urged soon-to-be graduates to be persistent and focus on their areas of interest because many will likely change careers several times.

Forbes, is the nation’s leading business magazine, with a circulation of more than 900,000. Forbes combined with Forbes Asia and the company's licensee editions together reach more than 5.5 million readers.

Forbes’ company has launched a variety of new publications and businesses. They include: Forbes Life, Forbes Woman, and Forbes Asia. In 1996 Forbes entered the new media arena with Forbes.com. Now receiving more than 18 million unique monthly visitors, it has become a leading site for business decision makers and investors.

Forbes’ latest book is co-authored by Elizabeth Ames. He also authored “Power Ambition Glory: The Stunning Parallels between Great Leaders of the Ancient World and Today . . . and the Lessons You Can Learn,” with John Prevas; “Flat Tax Revolution: Using a Postcard to Abolish the IRS;” and “A New Birth of Freedom.”

Forbes' lecture was sponsored in part by Young America's Foundation.

The Gloria Shatto Lecture Series honors the memory of Georgia’s first female college president. Shatto, who served from 1980-1998, believed strongly that there is more to a college education than what can be learned in the classroom. The Shatto Lecture Series honors her vision by bringing to Berry speakers of international renown.

Read more: RN-T.com - Forbes shares views on economy