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Campbell School of Business

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Green Hall, Room 212 Telephone: (706) 236-2233 FAX: (706) 802-6728 E-mail: business@berry.edu

The Campbell School of Business offers degree programs (B.S.) in
Accounting
Economics (B.S. or B.A.)
Finance
Management
Marketing

The Campbell School of Business serves its stakeholders within the context of the mission of Berry College. The principal stakeholders are (a) those who seek the benefit of education, either directly as students and alumni, or indirectly as employers, (b) members of the public and private sectors, including regional businesses and non-profit organizations in north Georgia and beyond, and (c) the academic community, both at Berry College and at large. The Campbell School educates students through formal and informal programs, placing high priority on the education of the Head, the Heart and the Hands, and on currency of curriculum. The Campbell School's process of continuous improvement facilitates our serving these stakeholders' evolving needs.

 

Mission

The Campbell School of Business provides an excellent liberal arts-based business education that engages the Head, Heart, and Hands, while serving the academic and business communities through appropriate research and services.

 

Accredited Programs

Berry College is fully accredited by the AACSB (The Association to Advance Collegiate Schools of Business).  Campbell School of Business also offers an accredited Masters of Business Administration program.  More information is available at http://www.berry.edu/academics/campbell/page.aspx?id=157 

Admission to Degree Programs in the Campbell School

All entering freshmen and any transfer students who meet the Berry College admissions standards can be admitted into any of the degree programs in business or economics.  Students may declare a major in Accounting, Economics, Finance, Management, or Marketing.  Alternatively, a student may enter the business school as a prebusiness-undeclared student.  This allows students the opportunity to experience some of the areas of business before declaring a major.  Prebusiness-undeclared students must declare a major area prior to filing for graduation.  When a prebusiness-undeclared student declares a major, the student's major requirements will be governed by the catalog in effect at the time of declaration.
 

Studies in Business and Economics

The curricula of the Campbell School of Business are built upon a foundation that represents the synergistic blending of undergraduate and graduate programs, of teaching and research, of development of technical skills, and broad concern for individual, social and economic values. This solid foundation makes the school a vital and exciting place to study and work. The faculty is committed to fulfilling the Berry College mission of educating the whole person: the Head, Heart and Hands. This commitment is evident throughout our curriculum and interactions among students, faculty, staff and the business community. The Campbell School experience inspires students to work conscientiously to add value for clients and create a better life for fellow workers. Students become an integral part of their business endeavors, as well as engaging in service to their community.

The undergraduate curriculum has three components: a solid foundation in the liberal arts, a grounding in a common body of skills and knowledge important to the business professions, and opportunities for specialization in one of our majors. Through its curriculum, the Campbell School of Business stimulates critical thinking, helps students develop communication skills, provides a forum through which students can integrate and synthesize knowledge and fosters ethical decision making and leadership.

 

HHH 
The concept of "Head, Heart and Hands" applied to
The campbell school of business

Head

The curriculum challenges our faculty and students and responds to the needs of a rapidly changing business community. There are three goals for developing the Head: knowledge, basic skills and advanced skills. Knowledge includes the basic business information that is needed to engage in the modern business economy. Basic skills include general understanding of accounting and economic principles, business statistics and mathematics, computer skills, and oral and written communication. Advanced skills include the ability to demonstrate critical thinking and the ability to analyze and integrate complex information.

 

Heart

Education of the Heart includes two goals: to increase students' appreciation of other cultures and backgrounds and to enhance students' commitment to social responsibility. Students in the Campbell School of Business are exposed to a variety of cultural experiences to help them appreciate the rich diversity of the modern business environment. Team-based learning fosters an appreciation of the perspectives of others. The program includes service requirements beginning in the freshman year and continuing in student organization activities and in some courses. Social responsibility and sound business ethics are a consistent theme woven throughout the fabric of the curriculum.

 

Hands

The goal of educating the Hands is met through student participation in campus organizations and work experiences. Student organizations such as the Executive Round Table, the Berry Accounting Association, Beta Gamma Sigma, Omicron Delta Epsilon, the Berry Investment Group, and the Berry Association of Marketers facilitate contact with the business community and encourage exchange of ideas and discussion. Opportunities for student work exist college-wide and in the business community.

 

Head, Heart and Hands

Balance is important in both intellectual and personal growth. Synthesizing the components of the three areas leads to continuous personal growth and begins a career of lifelong learning. By balancing development within the three areas, students have a grasp of business knowledge and its application and are able to express informed opinions about business-related topics, evaluate situations in an ethical way and know when and how to apply techniques and concepts to situations to match their own interpersonal styles.

 

Business

SHARED BUSINESS CORE REQUIREMENTS

The Bachelor of Science degree with a major in accounting, finance, management or marketing has a shared business pre-core and core which is summarized below.  Students majoring in accounting, finance, management or marketing must complete all of the pre-core classes with a minimum grade of C- in each course.
 

Area:   Semester Hours
Berry College General-Education Requirements    53
Business Pre-core    21-22
ACC 201 Principles of Financial Accounting 3-0-3
ACC 202 Principles of Managerial Accounting 3-0-3
BUS 211 Business Statistics 3-0-3
ECO 110 Principles of Economics I (general education) 3-0-3
ECO 210 Principles of Economics II 3-0-3
MAT 145 Applied Calculus (general education) or   3-0-3
MAT 201 Calculus (general education) 4-0-4
MAT 111 Elementary Statistics (general education) or   
MAT 311 Probability and Statistics (general education) 3-0-3
     
Business Core    24
BUS 210 Legal Environment of Business 3-0-3
BUS 308 Ethical Issues in Business 3-0-3
BUS 316 Information Systems 3-0-3
MKT 301 Principles of Marketing 3-0-3
FIN 301 Principles of Finance 3-0-3
MGT 301 Principles of Management 3-0-3
MGT 453 Operations Management 3-0-3
BUS 499WI Global Business Strategy 3-0-3
     
Requirements for Selected Major   (as specified below) 15 to 18 hours
Electives required to complete a total of 124 semester hours    8 to 23 hours


. Students must have a 2.0 GPA in both their shared business core and major-specific classes in order to graduate.
. No more than 50 percent of the courses used to satisfy the business core or major-specific classes can be transferred from another institution.

Use of information technology:  Specific software and information technology requirements will be listed in individual course syllabi and an opportunity will be provided during the first few weeks of a course to complete any computer-based training modules that were not completed earlier.

 

Accounting

Faculty: Associate Professors Biggart and Carnes

Students majoring in accounting may select from a variety of career paths including but not limited to public accounting, management accounting, internal auditing and government accounting. Students interested in public accounting usually sit for the Certified Public Accountant (CPA) exam. Georgia CPA exam candidates must have 150 semester hours of college credit, including a bachelor's degree and 30 semester hours in accounting beyond accounting principles. Additional information concerning the CPA examination may be found at www.cpa-exam.org. Students not interested in sitting for the CPA exam should work closely with their accounting advisor to design a course of study consistent with their career objectives. While the 18-hour major offers a solid background in accounting, students who plan careers as professional accountants need additional training. For these students, completion of 21 semester hours of accounting beyond accounting principles is strongly encouraged. Accounting students are encouraged to work closely with their advisors as they develop their degree plans.

Requirements

 

Shared Business Core   24 hours
Major-Specific Classes   18 hours
Accounting Requirements   18 hours
ACC 301 Intermediate Accounting I 3-0-3
ACC 302 Intermediate Accounting II 3-0-3
ACC 311 Cost Accounting 3-0-3
ACC 331 Tax Topics 3-0-3
ACC 416 Accounting Information Systems 3-0-3
ACC 420 Auditing 3-0-3


Finance

Faculty: Associate Professors Johnston and Kosedag

Finance is the art and science of managing money. The main goal of the finance major is to expose students to three primary areas of finance: (1) managerial or corporate finance, (2) investments, and (3) money and capital markets. Knowledge of all three areas and a broad business background are important for success in the finance field. Corporate finance covers the role of the financial manager, especially pertaining to the issues of capital budgeting, capital structure and financing decisions. The investments area deals with the risks and returns associated with individual investments, with stocks, bonds and mutual funds and the basics of portfolio management. Students also gain familiarity with the workings of the stock market and buying and selling stock. A study of money and financial markets provides an understanding of the role of financial markets, institutions, and instruments in the economic environment in which businesses and other agencies operate. Concepts such as the time value of money, understanding and interpreting financial statements and ratios, risk and return, asset valuation and financial planning run throughout the curriculum.

Berry College also provides students with a hands-on experience managing a real investment portfolio that started out with a $100,000 balance. The Berry Investment Group (BIG) is a student organization dedicated to educating students and managing the portfolio. BIG members meet to discuss individual stocks and the stock market and to hear from guest speakers in the investments field. While BIG is open to students across the campus, finance majors are particularly active in the organization.

Requirements

 

Shared Business Core   24 hours
Finance Requirements   6 hours
FIN 310 Investments 3-0-3
FIN 401 Intermediate Corporate Finance 3-0-3
Finance Electives Choose four from the list below (at least 3 must have the FIN prefix): 12 hours
ACC 301 Intermediate Accounting 3-0-3
ACC 331 Tax Topics 3-0-3
ECO 302 Intermediate Macroeconomics 3-0-3
FIN 331 Financial Markets, Institutions and Money 3-0-3
FIN 410 Portfolio Management/Investment Analysis 3-0-3
FIN 440 International Economics and Finance 3-0-3
FIN 455 Futures and Options Markets 3-0-3
FIN 460 Topics in Finance 3-0-3
FIN 498 Directed Study in Finance 3-0-3


Management

Faculty: Gund Professor Dhir; Garrett Professor Grout; Professors Granrose and LeBlanc; Associate Professor P. Englis; Assistant Professor Colakoglu

Management involves the planning, organizing, staffing, leading and controlling of business functions and organizations. It is concerned with the optimum fit of the organization's external and internal environments.  As part of the firsthand experience, management students will participate in supervised employment, internships on and off campus, research experience, entrepreneurships, and/or study abroad experiences as part of their program of study. Students with a major in management will study such topics as human resources management, organizational behavior, efficient production and service-delivery methods, strategic planning and other elements of the management process. Students can take a variety of electives to customize their major whether focusing on general management, international management or small business management.

Requirements

 

Shared Business Core   24 hours
Major-Specific Classes   15 hours
Management Requirements   6 hours
MGT 302WI Organizational Behavior 3-0-3
MGT 345 Management of Human Resources 3-0-3
Management Electives   9 hours
BUS 212 Gender and Business 3-0-3
BUS 358 Current Topics in Business 3-0-3
BUS 410 International Business 3-0-3
BUS 416 Business and Society 3-0-3
MGT 340 Intro to Entrepreneurship 3-0-3
MGT 415 MGT 415 Cross-cultural Management 3-0-3
MGT 440 Advanced Entrepreneurship 3-0-3
MGT 460 Special Topics in Management 3-0-3
MGT 498 Directed Study in Management 3-0-3
MKT 427 E-Commerce Marketing Strategy 3-0-3
PSY 355 Psychology of Interpersonal Relations 3-0-3


Marketing

Faculty: Professors Edgerton, B. Englis and Albers-Miller; Assistant Professor Littlefield

The discipline of marketing is eclectic in nature, drawing from the natural and social sciences in developing and expanding its content. As such, the areas of accounting, economics, law, mathematics, philosophy, psychology, sociology and other related disciplines are drawn upon for the conceptual, theoretical and empirical underpinnings of the marketing discipline. A wide range of career opportunities is available to marketing graduates. The challenges of marketing require men and women with creative ability, intelligence and skill who are prepared to fill an ever-increasing number of senior staff and executive positions. Marketing students examine consumer behavior, marketing research and analysis, market segmentation, positioning, product policy, advertising and communications, distribution and pricing, and their impacts on the design and implementation of marketing strategies. The marketing program introduces the student to the role of marketing in both the firm and in society.

Requirements

 

Shared Business Core   24 hours
Major-Specific Classes   18 hours
Marketing Requirements   9 hours
MKT 322 Consumer Behavior 3-0-3
MKT 323WI Marketing Research and Analysis 3-0-3
MKT 499 Marketing Strategy 3-0-3
Marketing Electives   9 hours
MKT 326 Personal Selling 3-0-3
MKT 327 Qualitative Research Methods 3-0-3
MKT 423 Product Development 3-0-3
MKT 424 Marketing Communications 3-0-3
MKT 425 International Marketing 3-0-3
MKT 426 Experiential Marketing: Marketing Sports and the Arts 3-0-3
MKT 427 E-Commerce Marketing Strategy 3-0-3
MKT 428WI Advanced Marketing Research 3-0-3
MKT 498 Directed Study (in Marketing) 3-0-3
COM 375 Principles of Public Relations* 3-0-3


*Student must meet COM 375 prerequisites, shown with the course description in that section of the catalog.

 

Economics

Faculty: Professors LeBlanc and Stephenson; Associate Professors Sockwell and Roseman; Assistant Professor Yeoh

 

Economics examines how individuals and societies use their scarce resources.  A method rather than a doctrine, economics is an apparatus of the mind which helps its possessors to draw correct conclusions.  As such, the economic way of thinking has been applied to issues as diverse as global warming and crime and as timely as proposals for a national sales tax and the impact of free-trade agreements.  Regardless of the issue considered, economics has social relevance; virtually every decision that individuals and societies make has an economic dimension.

The Berry College economics faculty are committed teachers and scholars, bridging the liberal-arts and business curricula. Courses in economics develop critical-thinking, writing and communication skills, thereby providing excellent preparation for careers or postgraduate studies. Economics majors often pursue careers in banking, business or public service. They typically earn high salaries relative to other majors. Economics also provides a sound basis for graduate study in economics, law or public policy; for example, economics majors routinely perform better than other majors on the Law School Admission Test. Whatever students' career ambitions, economics is an interesting and intellectually stimulating field of study. This study is not limited to the classroom; economics students participate in many firsthand experiences such as study abroad, internships, and student research.

Students majoring in economics choose either the Bachelor of Arts degree or the Bachelor of Science degree. While the requirements for the two degrees are largely the same, this choice provides students the flexibility to tailor their course of study to their interests. In making the choice of degree, students should consult graduation requirements 8 and 9, page 38.

The Bachelor of Science degree with a major in economics
The requirements for the Bachelor of Science degree with a major in economics are summarized below:

 

Area:   Semester Hours
Berry College General-Education Requirements   53
Economics Pre-core    12-13
ECO 110 Principles of Economics I 3-0-3
ECO 210 Principles of Economics II 3-0-3
MAT 145 Applied Calculus (general education) or   3-0-3
MAT 201 Calculus (general education) 4-0-4
MAT 111 Elementary Statistics (general education) or   
MAT 311 Probability and Statistics (general education) 3-0-3
  Note: MAT 311 has MAT 202 as a prerequisite    

Students majoring in Economics must complete all of the pre-core classes with a minimum grade of C- in each course. 

Economics Core    12
ECO 301 Intermediate Microeconomic Analysis 3-0-3
ECO 302 Intermediate Macroeconomic Analysis 3-0-3
ECO 420 Introduction to Econometrics 3-0-3
ECO 440 International Economics and Finance or  
ECO 450WI Comparative Economic Systems 3-0-3
     
Economics Electives  

Fifteen hours of additional economics courses at or above the 300 level

15
Additional Bachelor of Science in Economics Requirements   9-10
  Bachelor of Science economics majors must complete the following  
ACC 201 Principles of Financial Accounting 3-0-3
  and two of the following courses  
ACC 202 Principles of Managerial Accounting  
BUS 211 Business Statistics 3-0-3
MKT 301 Principles of Marketing 3-0-3
FIN 301 Principles of Finance 3-0-3
MAT 202 Calculus II 4-0-4
MAT 203 Calculus III 4-0-4
MAT 303 Linear Algebra 3-0-3
MAT 311 Probability and Statistics (if not used for pre-core) 3-0-3
Electives required to complete a total of 124 semester hours  



The Bachelor of Arts degree with a major in economics
The requirements for the Bachelor of Arts degree with a major in economics follow: Semester Hours

 

Area:   Semester Hours
Berry College General-Education Requirements   53
Economics Pre-core    12-13
ECO 110 Principles of Economics I 3-0-3
ECO 210 Principles of Economics II 3-0-3
MAT 145 Applied Calculus (general education) or   3-0-3
MAT 201 Calculus (general education) 4-0-4
MAT 111 Elementary Statistics (general education) or   
MAT 311 Probability and Statistics (general education) 3-0-3
  Note: MAT 311 has MAT 202 as a prerequisite    

Students majoring in Economics must complete all of the pre-core classes with a minimum grade of C- in each course. 

Economics Core  (B.A. Degree)  12
ECO 301 Intermediate Microeconomic Analysis 3-0-3
ECO 302 Intermediate Macroeconomic Analysis 3-0-3
ECO 310WI History of Economic Thought 3-0-3
ECO 415WI Economic History of the United States 3-0-3
ECO 440 International Economics and Finance or  
ECO 450WI Comparative Economic Systems 3-0-3
Economics Electives   (B.A. Degree)  12

Complete twelve hours of additional economics courses at or above the 300 level.  No More than 50 percent of the courses used to satisfy the business core or major-specific classes can be transferred from another institution

Fulfillment of the foreign-language requirements for the Bachelor of Arts degree
(See the Requirements for Undergraduate Degrees section in this catalog.)

Electives required to complete a total of 124 semester hours
 


Campbell School Minors

The Campbell School of Business offers minors in business and economics. Business minors are not available to students who earn a major in business administration, but economics minors may be elected by students in any program. Students from other schools in Berry College are encouraged to broaden their perspectives by choosing minors in business or economics.

 

Minor in Business 
21 hours


Business minors must complete the business minor Pre-core and core plus 6 additional business elective hours.
 

  1. Business-Minor Pre-core Courses 6 hours
    ACC 201 Principles of Financial Accounting 3-0-3
    ECO 110 Principles of Economics I (general education) 3-0-3
     
  2. Required Business-Minor Core Courses 9 hours
    MKT 301 Principles of Marketing 3-0-3
    FIN 235 Personal Finance or
    FIN 301 Principles of Finance* 3-0-3
    MGT 301 Principles of Management 3-0-3
    *Prerequisite of ACC 201
  3. Elective Business-Minor Courses 6 hours
    Two courses chosen from ACC 202, BUS 210 or any 300-level or 400-level ACC, BUS, FIN, MGT or MKT courses for which all prerequisites have been met.  A student completing the Business Minor must complete at least 9 hours in the minor at the 300 or 400 level.  Students taking FIN 235 cannot take both ACC 202 and BUS 210.

     
Minor in Economics
18 hours


Economics minors must complete two principles of economics courses and an additional 12 hours of elective economics courses.

  1. Required Economics Pre-core 6 hours
    ECO 110 Principles of Economics I (general education) 3-0-3
    ECO 210 Principles of Economics II 3-0-3
  2. Elective Economics-Minor Courses 12 hours
    Choose 12 hours of 300- or 400-level economics courses for which all prerequisites have been met.
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