Campbell School of Business
Green Hall, Room 212 Telephone: (706) 236-2233 FAX: (706) 802-6728
E-mail: business@berry.edu
The Campbell School of Business offers degree programs (B.S.) in
Accounting
Economics (B.S. or B.A.)
Finance
Management
Marketing
The Campbell School of Business serves its stakeholders within the
context of the mission of Berry College. The principal stakeholders are
(a) those who seek the benefit of education, either directly as students and alumni, or indirectly as employers, (b) members of the public and private sectors, including regional businesses and non-profit organizations in north Georgia and beyond, and (c) the academic community,
both at Berry College and at large. The Campbell School educates
students through formal and informal programs, placing high priority on
the education of the Head, the Heart and the Hands, and on currency of
curriculum. The Campbell School's process of continuous improvement
facilitates our serving these stakeholders' evolving needs.
Mission
The Campbell School of Business provides an excellent liberal
arts-based business education that engages the Head, Heart, and Hands,
while serving the academic and business communities through appropriate
research and services.
Accredited Programs
Berry College is fully accredited by the AACSB (The Association to
Advance Collegiate Schools of Business). Campbell School of Business
also offers an accredited Masters of Business Administration program.
More information is available at http://www.berry.edu/academics/campbell/page.aspx?id=157
Admission to Degree Programs in the Campbell School
All entering freshmen and any transfer students who meet the Berry
College admissions standards can be admitted into any of the degree
programs in business or economics. Students may declare a major in
Accounting, Economics, Finance, Management, or Marketing.
Alternatively, a student may enter the business school as a
prebusiness-undeclared student. This allows students the opportunity
to experience some of the areas of business before declaring a major.
Prebusiness-undeclared students must declare a major area prior to
filing for graduation. When a prebusiness-undeclared student declares a
major, the student's major requirements will be governed by the
catalog in effect at the time of declaration.
Studies in Business and Economics
The curricula of the Campbell School of Business are built upon a
foundation that represents the synergistic blending of undergraduate and
graduate programs, of teaching and research, of development of
technical skills, and broad concern for individual, social and economic
values. This solid foundation makes the school a vital and exciting
place to study and work. The faculty is committed to fulfilling the
Berry College mission of educating the whole person: the Head, Heart and Hands.
This commitment is evident throughout our curriculum and interactions
among students, faculty, staff and the business community. The Campbell
School experience inspires students to work conscientiously to add value
for clients and create a better life for fellow workers. Students
become an integral part of their business endeavors, as well as engaging
in service to their community.
The undergraduate curriculum has three components: a solid foundation
in the liberal arts, a grounding in a common body of skills and
knowledge important to the business professions, and opportunities for
specialization in one of our majors. Through its curriculum, the
Campbell School of Business stimulates critical thinking, helps students
develop communication skills, provides a forum through which students
can integrate and synthesize knowledge and fosters ethical decision
making and leadership.
Head
The curriculum challenges our faculty and students and responds to the
needs of a rapidly changing business community. There are three goals
for developing the Head: knowledge, basic skills and advanced skills. Knowledge includes the basic business information that is needed to engage in the modern business economy. Basic skills
include general understanding of accounting and economic principles,
business statistics and mathematics, computer skills, and oral and
written communication. Advanced skills include the ability to demonstrate critical thinking and the ability to analyze and integrate complex information.
Heart
Education of the Heart includes two goals: to increase students'
appreciation of other cultures and backgrounds and to enhance students'
commitment to social responsibility. Students in the Campbell School of
Business are exposed to a variety of cultural experiences to help them
appreciate the rich diversity of the modern business environment.
Team-based learning fosters an appreciation of the perspectives of
others. The program includes service requirements beginning in the
freshman year and continuing in student organization activities and in
some courses. Social responsibility and sound business ethics are a
consistent theme woven throughout the fabric of the curriculum.
Hands
The goal of educating the Hands is met through student participation in
campus organizations and work experiences. Student organizations such
as the Executive Round Table, the Berry Accounting Association, Beta
Gamma Sigma, Omicron Delta Epsilon, the Berry Investment Group, and the
Berry Association of Marketers facilitate contact with the business
community and encourage exchange of ideas and discussion. Opportunities
for student work exist college-wide and in the business community.
Head, Heart and Hands
Balance is important in both intellectual and personal growth.
Synthesizing the components of the three areas leads to continuous
personal growth and begins a career of lifelong learning. By balancing
development within the three areas, students have a grasp of business
knowledge and its application and are able to express informed opinions
about business-related topics, evaluate situations in an ethical way and
know when and how to apply techniques and concepts to situations to
match their own interpersonal styles.
Business
SHARED BUSINESS CORE REQUIREMENTS
The Bachelor of Science degree with a major in accounting, finance,
management or marketing has a shared business pre-core and core which
is summarized below. Students majoring in accounting, finance,
management or marketing must complete all of the pre-core classes with a
minimum grade of C- in each course.
| Area: |
|
Semester Hours |
| Berry College General-Education Requirements |
|
53 |
| Business Pre-core |
|
21-22 |
| ACC 201 |
Principles of Financial Accounting |
3-0-3 |
| ACC 202 |
Principles of Managerial Accounting |
3-0-3 |
| BUS 211 |
Business Statistics |
3-0-3 |
| ECO 110 |
Principles of Economics I (general education) |
3-0-3 |
| ECO 210 |
Principles of Economics II |
3-0-3 |
| MAT 145 |
Applied Calculus (general education) or |
3-0-3 |
| MAT 201 |
Calculus (general education) |
4-0-4 |
| MAT 111 |
Elementary Statistics (general education) or |
|
| MAT 311 |
Probability and Statistics
(general education) |
3-0-3 |
| |
|
|
| Business Core |
|
24 |
| BUS 210 |
Legal Environment of Business |
3-0-3 |
| BUS 308 |
Ethical Issues in Business |
3-0-3 |
| BUS 316 |
Information Systems |
3-0-3 |
| MKT 301 |
Principles of Marketing |
3-0-3 |
| FIN 301 |
Principles of Finance |
3-0-3 |
| MGT 301 |
Principles of Management |
3-0-3 |
| MGT 453 |
Operations Management |
3-0-3 |
| BUS 499WI |
Global Business Strategy |
3-0-3 |
| |
|
|
| Requirements for Selected Major |
(as specified below) |
15 to 18 hours |
| Electives required to complete
a total of 124 semester hours |
|
8 to 23 hours |
. Students must have a 2.0 GPA in both their shared business core and major-specific classes in order to graduate.
. No more than 50 percent of the courses used to satisfy the business
core or major-specific classes can be transferred from another
institution.
Use of information technology: Specific software
and information technology requirements will be listed in individual
course syllabi and an opportunity will be provided during the first few
weeks of a course to complete any computer-based training modules that
were not completed earlier.
Accounting
Faculty: Associate Professors Biggart and Carnes
Students majoring in accounting may select from a variety of career
paths including but not limited to public accounting, management
accounting, internal auditing and government accounting. Students
interested in public accounting usually sit for the Certified Public
Accountant (CPA) exam. Georgia CPA exam candidates must have 150
semester hours of college credit, including a bachelor's degree and 30
semester hours in accounting beyond accounting principles. Additional
information concerning the CPA examination may be found at www.cpa-exam.org.
Students not interested in sitting for the CPA exam should work closely
with their accounting advisor to design a course of study consistent
with their career objectives. While the 18-hour major offers a solid
background in accounting, students who plan careers as professional
accountants need additional training. For these students, completion of
21 semester hours of accounting beyond accounting principles is strongly
encouraged. Accounting students are encouraged to work closely with
their advisors as they develop their degree plans.
Requirements
| Shared Business Core |
|
24 hours |
| Major-Specific Classes |
|
18 hours |
| Accounting Requirements |
|
18 hours |
| ACC 301 |
Intermediate Accounting I |
3-0-3 |
| ACC 302 |
Intermediate Accounting II |
3-0-3 |
| ACC 311 |
Cost Accounting |
3-0-3 |
| ACC 331 |
Tax Topics |
3-0-3 |
| ACC 416 |
Accounting Information Systems |
3-0-3 |
| ACC 420 |
Auditing |
3-0-3 |
Finance
Faculty: Associate Professors Johnston and Kosedag
Finance is the art and science of managing money. The main goal of the
finance major is to expose students to three primary areas of finance:
(1) managerial or corporate finance, (2) investments, and (3) money and
capital markets. Knowledge of all three areas and a broad business
background are important for success in the finance field. Corporate
finance covers the role of the financial manager, especially pertaining
to the issues of capital budgeting, capital structure and financing
decisions. The investments area deals with the risks and returns
associated with individual investments, with stocks, bonds and mutual
funds and the basics of portfolio management. Students also gain
familiarity with the workings of the stock market and buying and selling
stock. A study of money and financial markets provides an understanding
of the role of financial markets, institutions, and instruments in the
economic environment in which businesses and other agencies operate.
Concepts such as the time value of money, understanding and interpreting
financial statements and ratios, risk and return, asset valuation and
financial planning run throughout the curriculum.
Berry College also provides students with a hands-on experience
managing a real investment portfolio that started out with a $100,000
balance. The Berry Investment Group (BIG) is a student organization
dedicated to educating students and managing the portfolio. BIG members
meet to discuss individual stocks and the stock market and to hear from
guest speakers in the investments field. While BIG is open to students
across the campus, finance majors are particularly active in the
organization.
Requirements
| Shared Business Core |
|
24 hours |
| Finance Requirements |
|
6 hours |
| FIN 310 |
Investments |
3-0-3 |
| FIN 401 |
Intermediate Corporate Finance |
3-0-3 |
| Finance Electives |
Choose four from the list below (at least 3 must have the FIN prefix): |
12 hours |
| ACC 301 |
Intermediate Accounting |
3-0-3 |
| ACC 331 |
Tax Topics |
3-0-3 |
| ECO 302 |
Intermediate Macroeconomics |
3-0-3 |
| FIN 331 |
Financial Markets, Institutions and Money |
3-0-3 |
| FIN 410 |
Portfolio Management/Investment Analysis |
3-0-3 |
| FIN 440 |
International Economics and Finance |
3-0-3 |
| FIN 455 |
Futures and Options Markets |
3-0-3 |
| FIN 460 |
Topics in Finance |
3-0-3 |
| FIN 498 |
Directed Study in Finance |
3-0-3 |
Management
Faculty: Gund Professor Dhir; Garrett Professor Grout; Professors Granrose and LeBlanc; Associate Professor
P. Englis; Assistant Professor Colakoglu
Management involves the planning, organizing, staffing,
leading and controlling of business functions and organizations. It is
concerned with
the optimum fit of the organization's external and internal
environments. As part of the firsthand experience, management students
will participate in supervised employment, internships on and off
campus, research experience, entrepreneurships, and/or study abroad
experiences as part of their program of study. Students with a major in
management will study such topics as human resources management,
organizational behavior, efficient production and service-delivery
methods, strategic planning and other elements of the management
process. Students can take a variety of electives to customize their
major whether focusing on general management, international management
or small business management.
Requirements
| Shared Business Core |
|
24 hours |
| Major-Specific Classes |
|
15 hours |
| Management Requirements |
|
6 hours |
| MGT 302WI |
Organizational Behavior |
3-0-3 |
| MGT 345 |
Management of Human Resources |
3-0-3 |
| Management Electives |
|
9 hours |
| BUS 212 |
Gender and Business |
3-0-3 |
| BUS 358 |
Current Topics in Business |
3-0-3 |
| BUS 410 |
International Business |
3-0-3 |
| BUS 416 |
Business and Society |
3-0-3 |
| MGT 340 |
Intro to Entrepreneurship |
3-0-3 |
| MGT 415 |
MGT 415 Cross-cultural Management |
3-0-3 |
| MGT 440 |
Advanced Entrepreneurship |
3-0-3 |
| MGT 460 |
Special Topics in Management |
3-0-3 |
| MGT 498 |
Directed Study in Management |
3-0-3 |
| MKT 427 |
E-Commerce Marketing Strategy |
3-0-3 |
| PSY 355 |
Psychology of Interpersonal Relations |
3-0-3 |
Marketing
Faculty: Professors Edgerton, B. Englis and Albers-Miller; Assistant Professor
Littlefield
The discipline of marketing is eclectic in nature, drawing from the
natural and social sciences in developing and expanding its content. As
such, the areas of accounting, economics, law, mathematics, philosophy,
psychology, sociology and other related disciplines are drawn upon for
the conceptual, theoretical and empirical underpinnings of the marketing
discipline. A wide range of career opportunities is available to
marketing graduates. The challenges of marketing require men and women
with creative ability, intelligence and skill who are prepared to fill
an ever-increasing number of senior staff and executive positions.
Marketing students examine consumer behavior, marketing research and
analysis, market segmentation, positioning, product policy, advertising
and communications, distribution and pricing, and their impacts on the
design and implementation of marketing strategies. The marketing program
introduces the student to the role of marketing in both the firm and in
society.
Requirements
| Shared Business Core |
|
24 hours |
| Major-Specific Classes |
|
18 hours |
| Marketing Requirements |
|
9 hours |
| MKT 322 |
Consumer Behavior |
3-0-3 |
| MKT 323WI |
Marketing Research and Analysis |
3-0-3 |
| MKT 499 |
Marketing Strategy |
3-0-3 |
| Marketing Electives |
|
9 hours |
| MKT 326 |
Personal Selling |
3-0-3 |
| MKT 327 |
Qualitative Research Methods |
3-0-3 |
| MKT 423 |
Product Development |
3-0-3 |
| MKT 424 |
Marketing Communications |
3-0-3 |
| MKT 425 |
International Marketing |
3-0-3 |
| MKT 426 |
Experiential Marketing:
Marketing Sports and the Arts |
3-0-3 |
| MKT 427 |
E-Commerce Marketing Strategy |
3-0-3 |
| MKT 428WI |
Advanced Marketing Research |
3-0-3 |
| MKT 498 |
Directed Study (in Marketing) |
3-0-3 |
| COM 375 |
Principles of Public Relations* |
3-0-3 |
*Student must meet COM 375 prerequisites, shown with the course description in that section of the catalog.
Economics
Faculty: Professors LeBlanc and Stephenson; Associate Professors Sockwell and Roseman; Assistant Professor Yeoh
Economics examines how individuals and societies use their scarce
resources. A method rather than a doctrine, economics is an apparatus
of the mind which helps its possessors to draw correct conclusions.
As such, the economic way of thinking has been applied to issues as
diverse as global warming and crime and as timely as proposals for a
national sales tax and the impact of free-trade agreements. Regardless
of the issue considered, economics has social relevance; virtually
every decision that individuals and societies make has an economic
dimension.
The Berry College economics faculty are committed teachers and
scholars, bridging the liberal-arts and business curricula. Courses in
economics develop critical-thinking, writing and communication skills,
thereby providing excellent preparation for careers or postgraduate
studies. Economics majors often pursue careers in banking, business or
public service. They typically earn high salaries relative to other
majors. Economics also provides a sound basis for graduate study in
economics, law or public policy; for example, economics majors routinely
perform better than other majors on the Law School Admission Test.
Whatever students' career ambitions, economics is an interesting and
intellectually stimulating field of study. This study is not limited to
the classroom; economics students participate in many firsthand
experiences such as study abroad, internships, and student research.
Students majoring in economics choose either the Bachelor of Arts
degree or the Bachelor of Science degree. While the requirements for the
two degrees are largely the same, this choice provides students the
flexibility to tailor their course of study to their interests. In
making the choice of degree, students should consult graduation
requirements 8 and 9, page 38.
The Bachelor of Science degree with a major in economics
The requirements for the Bachelor of Science degree with a major in economics are summarized below:
| Area: |
|
Semester Hours |
| Berry College General-Education Requirements |
|
53 |
| Economics Pre-core |
|
12-13 |
| ECO 110 |
Principles of Economics I |
3-0-3 |
| ECO 210 |
Principles of Economics II |
3-0-3 |
| MAT 145 |
Applied Calculus (general education) or |
3-0-3 |
| MAT 201 |
Calculus (general education) |
4-0-4 |
| MAT 111 |
Elementary Statistics (general education) or |
|
| MAT 311 |
Probability and Statistics
(general education) |
3-0-3 |
| |
Note: MAT 311 has MAT 202 as a prerequisite |
|
Students majoring in Economics must complete all of the pre-core classes with a minimum grade of C- in each course.
|
| Economics Core |
|
12 |
| ECO 301 |
Intermediate Microeconomic Analysis |
3-0-3 |
| ECO 302 |
Intermediate Macroeconomic Analysis |
3-0-3 |
| ECO 420 |
Introduction to Econometrics |
3-0-3 |
| ECO 440 |
International Economics and Finance or |
|
| ECO 450WI |
Comparative Economic Systems |
3-0-3 |
| |
|
|
| Economics Electives |
Fifteen hours of additional economics courses at or above the 300 level
|
15 |
| Additional Bachelor of Science in Economics Requirements |
|
9-10 |
| |
Bachelor of Science economics majors must complete the
following |
|
| ACC 201 |
Principles of Financial Accounting |
3-0-3 |
| |
and two of the following courses |
|
| ACC 202 |
Principles of Managerial Accounting |
|
| BUS 211 |
Business Statistics |
3-0-3 |
| MKT 301 |
Principles of Marketing |
3-0-3 |
| FIN 301 |
Principles of Finance |
3-0-3 |
| MAT 202 |
Calculus II |
4-0-4 |
| MAT 203 |
Calculus III |
4-0-4 |
| MAT 303 |
Linear Algebra |
3-0-3 |
| MAT 311 |
Probability and Statistics (if not used for
pre-core) |
3-0-3 |
Electives required to complete
a total of 124 semester hours
The Bachelor of Arts degree with a major in economics
The requirements for the Bachelor of Arts degree with a major in economics follow:
Semester Hours
| Area: |
|
Semester Hours |
| Berry College General-Education Requirements |
|
53 |
| Economics Pre-core |
|
12-13 |
| ECO 110 |
Principles of Economics I |
3-0-3 |
| ECO 210 |
Principles of Economics II |
3-0-3 |
| MAT 145 |
Applied Calculus (general education) or |
3-0-3 |
| MAT 201 |
Calculus (general education) |
4-0-4 |
| MAT 111 |
Elementary Statistics (general education) or |
|
| MAT 311 |
Probability and Statistics
(general education) |
3-0-3 |
| |
Note: MAT 311 has MAT 202 as a prerequisite |
|
Students majoring in Economics must complete all of the pre-core classes with a minimum grade of C- in each course.
|
| Economics Core |
(B.A. Degree) |
12 |
| ECO 301 |
Intermediate Microeconomic Analysis |
3-0-3 |
| ECO 302 |
Intermediate Macroeconomic Analysis |
3-0-3 |
| ECO 310WI |
History of Economic Thought |
3-0-3 |
| ECO 415WI |
Economic History of the United States |
3-0-3 |
| ECO 440 |
International Economics and Finance or |
|
| ECO 450WI |
Comparative Economic Systems |
3-0-3 |
| Economics Electives |
(B.A. Degree) |
12 |
Complete twelve hours of additional economics courses at or above the 300 level. No
More than 50 percent of the courses used to satisfy the business core
or major-specific classes can be transferred from another institution
Fulfillment of the foreign-language requirements for the Bachelor of Arts degree
(See the Requirements for Undergraduate Degrees section in this catalog.)
Electives required to complete
a total of 124 semester hours
Campbell School Minors
The Campbell School of Business offers minors in business and
economics. Business minors are not available to students who earn a
major in business administration, but economics minors may be elected by
students in any program. Students from other schools in Berry College
are encouraged to broaden their perspectives by choosing minors in
business or economics.
Minor in Business
|
21 hours
|
Business minors must complete the business minor Pre-core and core plus 6 additional business elective hours.
-
Business-Minor Pre-core Courses 6 hours
ACC 201 Principles of Financial Accounting 3-0-3
ECO 110 Principles of Economics I
(general education) 3-0-3
- Required Business-Minor Core Courses 9 hours
MKT 301 Principles of Marketing 3-0-3
FIN 235 Personal Finance or
FIN 301 Principles of Finance* 3-0-3
MGT 301 Principles of Management 3-0-3
*Prerequisite of ACC 201
- Elective Business-Minor Courses 6 hours
Two courses chosen from ACC 202, BUS 210 or any 300-level or
400-level ACC, BUS, FIN, MGT or MKT courses for which all prerequisites
have been met. A student completing the Business Minor must complete at
least 9 hours in the minor at the 300 or 400 level. Students taking
FIN 235 cannot take both ACC 202 and BUS 210.
Minor in Economics
|
18 hours
|
Economics minors must complete two principles of economics courses
and an additional 12 hours of elective economics courses.
- Required Economics Pre-core 6 hours
ECO 110 Principles of Economics I
(general education) 3-0-3
ECO 210 Principles of Economics II 3-0-3
- Elective Economics-Minor Courses 12 hours
Choose 12 hours of 300- or 400-level economics courses for which all prerequisites have been met.