Management, Marketing and Creative Technologies

Management involves the planning, organizing, staffing, leading and controlling of business functions and organizations. Students with a major in management study such topics as human resources management, organizational behavior, efficient production and service-delivery methods, entrepreneurship, strategic planning and other elements of the management process. Students can take a variety of electives to customize their major whether focusing on general management, international manage­ment or small business management. 

The discipline of marketing is eclectic in nature, drawing from the natural and social sciences in developing and expanding its content. As such, the areas of accounting, economics, law, mathematics, philosophy, psychology, sociology and other related disciplines are drawn upon for the conceptual, theoretical and empirical underpinnings of the marketing discipline. A wide range of career opportunities is available to marketing graduates. The challenges of marketing require men and women with creative ability, intelligence and skill who are prepared to fill an ever-increasing number of senior staff and executive positions. Marketing students examine consumer behavior, marketing research and analysis, market segmentation, positioning, product policy, advertising and communications, distribution and pricing, and their impacts on the design and implementation of marketing strategies. The marketing program introduces the student to the role of marketing in both the firm and in society. 

The creative technologies major is an interdisciplinary program that combines studies in Technology, Computer science, and Business. It uses technology projects as the means for developing student creativity, analytic & problem solving skills, mathematical & scientific reasoning, collaborative abilities, aesthetic sensibilities, computing, programming skills, project management skills and strategic insights. Technologies that will be used in the program of study will include digital fabrication tools (like 3D printing and laser cutting), software development, robotics and programmable logic controllers.