Sports Administration


If you are interested in the business and communication aspect of the sports industry, this major may be for you.

The Sports Administration program is an application-based interdisciplinary program designed to prepare you for a career in the sports industry. It provides you with the opportunity to gain knowledge and skills through an advanced curriculum along with hands on experience applying the theories and concepts of sports administration within a real-world setting

Sports Administration is taught by faculty with access to team executives, corporate sports consultants, sports agents and a broad range of professionals in collegiate, professional and amateur athletics administration. Drawing on the credentials and rigorous standards of Berry College faculty, students will combine Kinesiology, Business, and Communication instruction and guidance based on firsthand knowledge of the opportunities and challenges one can expect in the business of sports.

The Sports Administration program is part of the Department of Kinesiology located in the Cage Athletic and Recreation Center. This cutting-edge, multi-purpose facility offers state-of-the-art laboratories and classrooms for education and research which creates an outstanding learning environment and the opportunity to gain knowledge and skills. The 131,000-square-foot facility houses a performance arena that seats nearly 2,000 for varsity athletics, a natatorium with observation seating, an expansive fitness center, racquetball courts and an indoor walk/jog track among its many amenities.

Your Future
The sports industry is one of the largest economic enterprises employing professionals with a variety of business skills and specializations. Our Sports Administration program prepares majors for an array of diverse career options. Graduates in this field often pursue careers in athletic and recreation facility administration, with a master’s degree, public and commercial facilities management, health and fitness industry, or professional and amateur team management.

As a Sports Administration major, following the completion of the required core and cultural context courses you have the opportunity to choose an emphasis in Communication or Operations.

The Communication emphasis includes key areas of study such as audience analysis, strategic design and visual communication, along with news and promotional writing and publication design.

The Operations emphasis focuses on sport organizational marketing logistics and economic structures. Key areas of study include: improving organization efficiency, marketing, finance, revenue generation, analytics, accounting and management.

Student work, internship opportunities
Students may have work or internship opportunities that include Berry Recreation, Rome YMCA, Rome Braves, Berry athletic teams, sport facilities and recreation authorities, Atlanta sports and local health centers/gyms. 

For more information on the Sports Administration major, visit

United States Tennis Association Certification
Berry College is also partnering with USTA to offer students the opportunity to complete learning modules and practical experience that will qualify them for certification as a tennis professional. The USTA’s Core Tennis Curriculum is developed in collaboration with the Professional Tennis Registry, the United States Professional Tennis Association and USTA Player Development. Berry is among select colleges and universities in the country selected by the USTA who will provide this opportunity.

For more information visit