Basil Englis

Basil Englis

Richard Edgerton Professor of Marketing; Chair, Department of Management, Marketing and Creative Technologies.

Department: Marketing
Phone: (706) 290-2645
Fax: (706) 238-5843
Campus Box: 495024
Location: Green Hall 221B


  • Post-Doctoral, Political Psychology, Dartmouth College
  • Ph.D., Dartmouth College
  • B.A., Hunter College of the City University of New York 

Teaching Interests

  • Consumer Behavior
  • Qualitative Marketing Research
  • Marketing Strategy
  • Culture and Consumption

Research Interests

  • Consumer Psychology
  • Sustainable Consumption/Green Marketing
  • Product and Brand Symbolism
  • The Role of the "Voice-of-the-Consumer" and Innovation Success 

Field Experience

  • Consulting Expert – Alexander Sierra et al. v. Progressive Direct Insurance Company (2013-)
  • Consulting Expert and Consumer Research –Under Armour, Inc. v. Body Armor Nutrition, LLC. (2012-)
  • Expert Witness and Consumer Research – HCA-HealthONE LLC v. UnitedHealth Group, Inc. (2010-2012)
  • Expert Witness and Consumer Research –David Kirschner v. Hasbro (2010-2011)
  • Expert Witness and Consumer Research – American Airlines, Inc. v. Yahoo!, Inc. (2009)
  • Market Research and Strategic Planning – Black & Decker, Inc., Towson, MD (2002 – 2004)

    Selected Publications


    • Englis, Basil G. and Diane M. Phillips (2013), “Does Innovativeness Drive Environmentally-Conscious Consumer Behavior?,”  Psychology and Marketing30, 160-172.
    • Bamossy, Gary and Basil G. Englis (2011), “Is Green?,” Advances in Consumer Research, 38, 719.  (film abstract) (Film available at:
    • Bamossy, Gary and Basil G. Englis (2010), “Does Green?,” Advances in Consumer Research, 37, 735.  (film abstract)  (film available at:
    • Bamossy, Gary and Basil G. Englis (2010), “Talk the Green Talk, Shop the Green Walk?,” Advances in Consumer Research, 37, 32-35.
    • Englis, Paula D., Basil G. Englis, Michael R. Solomon and Laura Valentine (2009), “Using knowledge management to gain competitive advantage in the textile and apparel value chain: A comparison small and large firms,” in New Technology-Based Firms in the New Millennium, Vol. VII, ed. Ray Oakey, Saleema Kauser, Aard Groen and Peter Van der Sijde, Pergamon, Oxford, England, pp. 103-116. 
    • Fournier, Susan, Michael R. Solomon and Basil G. Englis (2008), “How Meanings Matter: Resonance as a Mediator of the Meaning ->Strength -> Value Brand Equity Chain,” in Handbook of Brand and Experience Management, Bernd H. Schmitt (ed.). Boston, MA: Elgar Publishing, pp. 35-57. 

      Professional Associations

      • American Marketing Association
      • American Psychological Association
      • Association for Consumer Research