Be Career-Ready

Marketing

Major

Learn by doing

Georgia-Pacific, the Harbin Clinic, Jackson Spalding, Newell Brands, Northwestern Mutual and Darrah & Company, Ltd. What do top organizations like these have in common? They recruit Berry interns who come prepared to apply real-life marketing.

In our program, you’ll gain firsthand knowledge of marketing communications, professional selling, quantitative and qualitative marketing research, and brand marketing. Our professors research and teach in a broad range of areas: advertising, consumer research, international marketing, sales and sales management, public policy, market research, brand management, product symbolism and lifestyle marketing.

You’ll learn firsthand from faculty who are active business consultants and mentors. Drawing on service-learning projects and community-based research projects, you’ll be ready to tackle an internship in the business hubs of Atlanta, Birmingham, Chattanooga and beyond. Like our alums, you’ll have a chance to explore an exciting field—such as sports marketing, health care, financial services, manufacturing, communications or non-profit marketing—so you can land your dream job.

Hands On

Our program offers a variety of ways to apply knowledge—from conducting marketing projects for area businesses to participating in student-operated businesses through Berry College Student Enterprises. Participate in the Berry College Marketing and Sales Club to train in marketing and sales, personal presentation and business strategy.

Marketing FACULTY

Dr. Basil G. Englis
Richard Edgerton Professor of Marketing
Dr. Basil G. Englis

Dr. Englis serves as the chair of the Management, Marketing and Creative Technologies Department. He is a psychologist who has taught consumer behavior, marketing strategy, principles of marketing and related subjects. Dr. Englis’ current research focuses on consumer psychology, product and brand symbolism, and the role of imagination in entrepreneurship and innovation. With an active consulting practice in consumer product innovation as well as intellectual property law, Dr. Englis has been accepted in federal court as an expert in marketing, branding and survey research methodology.

Impressive Facilities

Evidence of Berry’s culture of innovation and entrepreneurship is found across campus—from the 16 student-managed enterprises to the HackBerry Lab, the makerspace where students of any major bring bold ideas to life.

Marketing Courses

MKT 424
Marketing Communications

Whether you plan to work for a profit or non-profit organization, you’ll learn how to communicate with audiences using an integrated-marketing communications approach. You’ll gain insight into the effectiveness of synergies between communication tools—public relations, sales promotions, advertising and event sponsorship.

MKT 425
International Marketing

This course will prepare you to tackle complex international marketing challenges. Along with theory and research, plus examples of practical solutions, you’ll explore political, legal, economic and cultural considerations that affect the decision-making of international businesses.

MKT 426
Experiential Marketing: Marketing Sports and the Arts

Consuming a meaningful experience—instead of just buying things—matters to consumers. This course examines marketing practices in sports and the performing arts, covering services marketing, experiential consumption, marketing strategies, sponsorship and licensing. Students prepare and evaluate sponsorship proposals through projects with actual organizations.

Marketing LIVES

CLASS OF 2019
Tricia Thomas

Marketing and finance graduate Tricia Thomas ’19 seamlessly transitioned from graduation to the workplace. A summer internship positioned her for a consulting job with Cerner, an information technology company based in Kansas City, Missouri. As an intern, she applied best practices in social media to promote the brand and increase engagement.

Tricia Thomas

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